A recruitment strategy is an approach that helps businesses attract top talent from the pool of candidates in their specific industry. It entails coming up with the perfect hiring procedure to draw in a specific target audience while keeping employee turnaround at a minimum.
If you’re planning to build an all-star team, you would need to have an excellent hiring strategy to make sure that you not only appeal to highly skilled and valuable workers but also be able to retain them. Since the challenge lies more in accomplishing the latter, it is imperative that you are able to differentiate yourself from other employers.
But how do you do that?
The answer is pretty simple: try the following five recruiter-recommended hiring strategies.
1. Research, Research, and More Research
Like other business-related tasks, recruitment also requires a thorough study of the target audience to know what they want their next role to be. This will help you determine where all the top talent hang out, and not just those who are actively seeking.
Remember that recruitment also requires marketing – you must know who your target audience is and define what your company has to offer to make them want to work with you. By knowing this, you should be able to position your brand at the center and advertise your work culture while echoing the skills and characteristics your current team has in relation to your brand.
2. Know What Others Are Offering
As mentioned earlier, recruitment is much like selling – it also requires you to understand what other companies are offering to know how you can do better.
Aside from monetary compensation, you may find other firms offering more value through non-financial rewards such as staff development and training, incentives, remote work opportunities, and expanded benefits and perks that help employees achieve a work-life balance.
3. Offer a Clear Career Path
To appeal to highly skilled candidates, you must also consider defining a career path your job offer will take them if hired. Although it may not seem apparent from the get-go, high-value applicants actually look for clarity not only in what the job has to offer but also where it would take them.
Find ways to communicate the valuable experiences your existing team has enjoyed so far and map out a possible path of promotion within the organization. This will help the candidate have a clear picture of what he can achieve if he is hired and excels in the post.
4. Recruit Through Your Existing Employees
Aside from posting the job opening on a recruitment website, you should also consider using your existing employees’ connections to reach out to top professionals and skilled candidates. An employee referral program is an excellent way to do this.
By offering your team specific rewards for the successful recruitment of their referrals, you can tap into a pool of talent that may not have been available without the referrer. Plus, you also get to make your existing employees happy by providing them with incentives and making them brand ambassadors for the company.
5. Establish a Great Work Culture
A high salary offer can only go so far in building an all-star team as skilled professionals these days consider better work culture more important than a good paycheck. Also, a company that shows how much it cares for the employees benefits from how they give back by providing excellent service to their customers.
To set your company apart from others, start from within. Create a work environment that thrives on respect and trust between individuals, and nurture that culture every day. If your employees are happy, there’s a good chance that they will most likely recommend your firm to talented applicants who are like-minded and could thrive well in the work culture you have built.
Recruit for Success
Successful recruitment is a challenging goal.
It requires you to spend time thinking about the work environment, knowing what you want in an all-star team, and understanding the job market.
Try out the recruitment strategies listed in this article to get started on your recruitment quest. But, if you still feel lost in the hiring process, you should also consider human resource consulting to get professional assistance from experts who have been hunting for exceptional talent for decades.
David Mackenzie, a recruitment professional with over 20 years’ experience in the field and a record of entrepreneurial accomplishment, is Managing Director and Head of HR at Mackenzie Jones. As the Group MD, David is responsible for the overall direction of the Mackenzie Jones Group, including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.